Jerry Arias is a senior marketing executive with over 20 years of experience in multiscreen media. As Director of Integrated Marketing Solutions, Jerry is tasked with partnering with Comcast, technology and third-party partners to create revenue generating scalable marketing solutions that meet advertising client's objectives and differentiate Effectv in the marketplace.  

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Throughout his career, he has led innovative cross platform marketing initiatives in both consumer and business-to-business capacities for multiple brands including E!, Style Network, Comcast Cable, Fox Networks and The Weather Channel. Additionally, he has collaborated with blue chip brands such as The Home Depot, Dunkin’ Donuts, Ford, Kia and Walmart to develop breakthrough national marketing campaigns.

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Jerry is a University of Southern California graduate and received his MBA from Emory University’s Goizueta Business School.

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When not partnering with sales leaders or national clients, Jerry enjoys long distance running, cooking for family and friends and of course, watching TV.  Originally from Southern California, Jerry currently resides in Atlanta with his two American Eskimo dogs (Mochi, 9 and Dobby, 4) and cat (Cooper, 11).