Innovative Atlanta Marketing Strategist | Jerry Arias

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Atlanta, GA

Strategic Marketer Driven by Measurable Results

JERRY ARIAS

The Weather Channel & Shumate Creating strategic alliances between brands can often create a competitive advantage for your business. This multiscreen campaign included TV and interactive elements and was custom created for a regional HVAC client, Shumate Heating & Air, and The Weather Channel.	McDonald's & TV One This integrated campaign between two leading consumer brands celebrates African Americans beyond Black History Month achieving the clients goal of building goodwill with this target audience. The People Behind The People included custom content for TV, interactive and social media.
The Weather Channel & Dunkin' Donuts A strategic partnership between The Weather Channel and Dunkin' Donuts was a natural fit to launch and create awareness for a new The Weather Channel show featuring Al Roker. This multiscreen campaign included TV, interactive and in-store POP materials.

Location Based Marketing White Paper To position brands as thought leaders and industry experts, marketers must provide compelling content that not only deepens customer loyalty but ultimately, generates qualified customer leads. This Location Based Marketing white paper explores the need for marketers to connect with consumers at the most critical point in the purchase decision process.	Hotel Industry Case Study Merchandising success is key to generating customer awareness and interest. This whitepaper provides insight into a hotel and resort customer's challenge and how a proximity marketing solution was key for deepening consumer engagement and enhancing the on-property experience.	Infographic An effective marketer looks for the simplest way to tell stories. While metrics and data are important to any brand story, charts and graphs can be difficult to digest. This infographic example breaks down complex information into easy to understand visuals.
Mobile Blog Entry To inspire trust and category leadership, marketers must follow their customer's eyeballs across all forms of media, and seek out opportunities to tell their brand story. This blog entry challenges marketers to take a holistic approach with their mobile strategy beyond branded applications.	E-Newsletter As an extension of sales, marketers must keep brands top of mind through effective and consistent communication. E-Newsletters are an efficient way to warm up leads and move customers through the purchase funnel with very little physical touchpoints, saving sales executives and brands time and resources.

Comcast Spotlight Branding This multi-pronged campaign aimed at shifting perception of Comcast Spotlight through memorable consumer experiences. Setting the benchmark for recruitment branding across the enterprise, The Spotlight is On You campaign focused on recruiting the best and brightest at Collegiate Sales Competitions all across the US.	Branding Sales Video There is no better medium than video to tell a powerful story. This dramatic B2B sales video showcases the power of high-definition and helps clients visualize the clarity and sharpness of The Weather Channel HD service.
Ford's Community Branding This custom consumer multi-touchpoint campaign aligns the Regional Ford Dealer Group and includes custom long form content and interactive television commercials.	The Weather Channel Thank You This "Little Box of Sunshine" was truly an out-of-the-box mailer that was both fun and unexpected. This memorable gift was sent to key clients to thank them for helping The Weather Channel reach over 100MM subscribers.
The Weather Channel Thank You A part of a larger multi-pronged "Thank You" campaign, this print ad creative sought to not only thank key clients but also showcase the beauty of weather.	Branding Sales Video There is no better medium than video to tell a powerful story. This B2B sales video highlights the power of high-definition, the benefits of The Weather Channel HD service and helps clients visualize the difference between standard definition versus high definition.
The Weather Channel Positioning When weather matters, consumers turn to the leader in weather coverage on all devices. This print creative sought to merchandise the strength of The Weather Channel brand among consumers and drive advertising sales demand.

Comcast Customer Acquisition This customer acquisition campaign leveraged the popularity of a local MLB star to drive consideration and subscriptions for Comcast's cable, high-speed internet and telephone products.	The Weather Channel HD Acquistion This interactive B2B focused brochure featured impactful The Weather Channel HD assets as well as forms to easily and seamlessly launch the new high definition service.
FX B2B Customer Acquisition This business-to-business campaign targeted media partners to promote the highly anticipated FX show, Dirt, leading up to the show's premiere in exchange for impactful and exclusive Dirt consumer experiences.	B2B Customer Subscription Campaign This high-valued mailer reached a targeted group of B2B clients and solicited their enrollment in a promotional campaign.
The Weather Channel HD Acquistion This creative mailer reached key decision makers and influencers and showcased the beautiful imagery captured with HDTV cameras. This impactful The Weather Channel HD promotional mailer included submission forms which allowed customers to subscribe, easily and seamlessly. Additionally, this campaign won top prize in an leading industry awards competition.	Weatherscan B2B Customer Acquistion This promotional mailer reached key clients and featured the value of Weatherscan, a The Weather Channel service. This informative and compelling Weatherscan mailer included submission forms which allowed customers to subscribe, easily and seamlessly.
Comcast Customer Acquisition This customer acquisition campaign targeted Hispanic consumers and featured promotional offers for Comcast's cable, high-speed internet and telephone products.

The Weather Channel Ad Sales Developing a go-to-market strategy is no easy task. When looking to tell an effective story, you must differentiate yourself from the crowd and speak to your competitive advantage, simply. This The Weather Channel Upfront Strategy was integrated into the brand's multiscreen advertising sales efforts.	Comcast Spotlight Sales Strategy This comprehensive automotive advertising sales strategy is inclusive of research, analysis, sales focus groups and creative execution. The winning campaign in an internal marketing competition, this Roadmap to Revenue recommendation has been executed across all Comcast Spotlight markets.

GO-TO-

MARKET STRATEGY

Activation: Kia & Chick-fil-A This annual campaign culminates with two lucky winners kicking off for a chance to win a Kia vehicle during the biggest College Football Game in Atlanta, The Chick-fil-A Kickoff Game. This custom integrated campaign is supported across TV, interactive, social media, and onsite activation at local Kia dealers, Chick-fil-A restaurants and the big game.	PR Stunt: The Weather Channel A white Christmas in the Florida Keys? That is exactly what The Weather Channel's Guaranteed White Christmas delivered to a lucky Florida family! This press worthy campaign generated millions of dollars of earned media and was an instant success. Bringing snow to the South was no easy task, however this campaign drove both ad sales revenue and viewer engagement across TV, online and mobile properties.	PR Stunt: The Weather Channel To stand out from the crowd, sometimes brands need to create a buzz and that is what The Weather Channel's Ultimate Summer Beach Party aimed to accomplish. Recreating a beach and hosting a neighborhood beach party required a lot of planning, attention to detail, and exciting activities that made for compelling television content. Bringing in nearly 100 tons of sand to recreate a beach in Fargo, North Dakota, this campaign was a success from both viewer and advertiser perspectives.
Destination Travel: Client Events Year after year, VIP clients look forward to the annual Aspen Getaway trip, an over-the-top experience planned to pamper important decision makers. To execute an event of this magnitude with nearly 100 attendees, attention to detail, operational savvy, premier customer service, and poise are critical to this trip's success.	Destination Travel: Client Events Nothing helps customers understand a brand's essence than impactful experiences. National Geographic Channel's VIP client trips provide sales customers once in a lifetime opportunities set in some of the world's most picturesque destinations. This annual trip of 50 attendees required attention to detail, operational savvy, premier customer service and poise.	Onsite Activation: Fox & Comcast Onsite activations can be an effective way to educate customers and demonstrate service features. Fox Sports en Espanol partnered with Comcast, at a series of highly attended Hispanic Heritage Month events, to drive awareness and cable subscriptions to Comcast's Hispanic tier of services.
Booth Exhibit: The Weather Channel Tradeshows and expos are an effective way to solidify a brand's position as well as educate customers. This National Cable Show exhibit booth spanned over 5,600 square feet and was designed to reflect The Weather Channel brand and showcase the product portfolio, including the newly launched HD service.	Client Event: The Weather Channel Every customer touch point should be in line with a company's brand promise. This Wine and Weather event not only treated valuable clients to a five-star meal, but also delighted guests with a master sommelier who paired each meal course with two wines from the same region, however with very different tastes due to weather and atmospheric impacts.	Client Event: The Weather Channel Brands should seek to surprise and delight their customers and client events provide that opportunity. This large scale event hosted over 500 National Cable Show attendees and was filled with unexpected experiences that were true to The Weather Channel brand.
Talent Management: FX Integrating talent into onsite activation strategies can improve customer engagement and event buzz, especially when they are the two stars (Dylan Walsh and Julian McNamara) of FX's hit show Nip/Tuck.

EVENT & EXPERENTIAL MARKETING

McDonald's & TV One This integrated campaign between two leading consumer brands celebrates African Americans beyond Black History Month achieving the clients goal of building goodwill with this target audience. The People Behind The People included custom content for TV, interactive and social media.	Custom Campaign: Ford Frugalista Looking to get on the consideration set of young African American females, Ford partnered with Comcast Spotlight to create the Ford Frugalista campaign, a 360 degree campaign complete with TV, interactive, social, in-store activation and radio creative elements.
Onsite Activation: Fox & Comcast Onsite activations can be an effective way to educate customers and demonstrate service features. Fox Sports en Espanol partnered with Comcast, at a series of highly attended Hispanic Heritage Month events, to drive awareness and cable subscriptions to Comcast's Hispanic tier of services.	Print: Fox Sports en Espanol Know your audience. This is the first rule marketers must take into account when crafting a marketing message. While Hispanic marketing typically means Spanish language creative, this print execution aimed to reach the acculturated English dominant Hispanic consumer looking to watch culturally relevant content.
Print: Fox Sports en Espanol Know your audience. This is the first rule marketers must take into account when crafting a marketing message. While Hispanic marketing typically means Spanish language creative, this print execution aimed to reach the acculturated English dominant Hispanic consumer looking to watch culturally relevant content.	Comcast Customer Acquisition This customer acquisition campaign targeted Hispanic consumers and featured promotional offers for Comcast's cable, high-speed internet and telephone products.
Comcast Customer Acquisition To grow revenue, Multicultural Marketing must be "in language" as well as "in culture". This print execution capitalizes on the popularity of the highly anticipated soccer match between Mexico and the US and drives consumers to subscribe to Fox Sports en Espanol with Comcast.

INTEGRATED

MARKETING

CUSTOMER

ACQUISITION

BRANDING

DEMAND GENERATION

MULTI-

CULTURAL

MARKETING

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